Behind the Bottle

One Sales Associate, Eight Reorders

One of our first stockists has reordered eight times in 8 months, and it mostly comes down to one sales associate. Here's what having a single in-house expert on the brand actually looks like in pr...

Fragrance Isn't a One-Bottle Category Anymore

Most shops assume a second fragrance line will split their existing sales. In practice, it usually doesn't work that way, at least not in what we've seen. Here's what happened at a shop already car...

The Closing Gift They'll Actually Remember: Introducing the Ruth+Bo Realtor Gifting Program

This idea didn't come from us. It came from a realtor. Over the weekend, an agent told us she wanted Ruth+Bo sample sets to give her clients: closing gifts, gift baskets, thank-yous for referrals. ...