The Closing Gift They'll Actually Remember: Introducing the Ruth+Bo Realtor Gifting Program

This idea didn't come from us. It came from a realtor.

Over the weekend, an agent told us she wanted Ruth+Bo sample sets to give her clients: closing gifts, gift baskets, thank-yous for referrals. The more we talked, the more obvious it became: this is one of the best uses of what we make. So we're opening a pilot program for realtors who want to give something better than the standard bottle of wine.

Why fragrance is the closing gift that lasts

Flowers die in a week. Chocolate is gone in a night. A gift card gets spent and forgotten.

A beautiful bottle of perfume sits on a dresser in a brand-new home for a year or more. Every single morning, your client picks it up. That's not a gift. It's a daily reminder of who took care of them through the biggest purchase of their life.

And when someone asks, "What are you wearing?" your client has a story to tell. That story includes you.

Why a boutique brand beats a designer name

You could give Chanel or Dior. Everyone has. It's fine, and it's forgettable, because it's the same bottle sitting in every department store in America.

Ruth+Bo is different in the ways that matter to the person receiving it:

• It means something. Every scent is built around a character from Scripture: Adam, Eve, Ruth, Boaz, David, Bathsheba. Modern fragrance rooted in faith, not church merch. For clients who share those values, it lands in a way a designer bottle never will.

• It punches above its weight. We spend on the juice, not on celebrity endorsements. Fine-fragrance concentrations, made in Columbus, Ohio, and shipped from Springfield, Illinois. People who know fragrance notice immediately.

• It's a conversation piece. A small American brand with a real story is more interesting to receive, and more interesting to give, than something off a mall shelf.

• It's genuinely practical. They will use all of it. Nothing about this gift ends up in a closet.

The pairings write themselves

This is where it gets fun for a realtor:

• A couple buying their first home: Adam + Eve, or Ruth + Boaz, or David + Bathsheba. One masculine and one feminine.

• A single buyer or a client you know well: one signature bottle in their scent profile.

• A gift basket or staging-day surprise: a Discovery Set of six vials tucked in with the champagne.

• Referral thank-yous and past-client touchpoints: the low-cost, high-delight option you can send all year.

Pick your price point

Not every closing deserves the same gift, and we don't pretend otherwise. Here's the ladder at retail:

• Launch Collection Discovery Set : 6 vials, 1.5 ml each (~44 sprays per vial), $39 retail. Perfect for referral thanks, gift baskets, every-client gifting.
• Single full-size Eau de Parfum, $119 retail. A solid personal closing gift.
• Two-bottle Gift Sets (Adam + Eve, Ruth + Boaz, David + Bathsheba), $209 retail. Perfect for the couple who just bought the house.
• Feminine or Masculine Scents Gift Set: three full bottles, $299 retail. Perfect for luxury-tier closings and referral partners.

Realtors in the pilot program don't pay full retail prices. We're offering meaningful gift-program pricing. Simple honor system, one rule: gifts only, no resale. 

Optional: earn while you gift

Here's the part most agents don't expect.

If you want it, we'll set you up in Harvest, our affiliate program. We design a card for your gift — your name, your branding, a QR code — that says something like: "If you love one of these, scan for 20% off a full bottle."

Your client gets a real discount. You get credited on the sale. You choose whether that comes back to you as cash or as store credit toward more client gifts, which is how some agents end up gifting nearly for free.

This works with Discovery Sets and with full bottles. And you're never required to participate; plenty of agents just want to give a great gift and be done. Both are fine.

What's coming

We're adding 10 ml travel sprays across the collection, a natural fit for smaller thank-yous, open-house giveaways, and vendor gifts. Pilot agents get first access as new formats and scents launch.

Want to pilot it?

We're keeping this small to start so we can do it right. If you're an agent (or an office) who gives real gifts and wants to give something better, reach out and we'll set up your pricing and your card.

Email hello@ruthandbo.com. Tell us roughly how many clients you gift in a year and we'll put together the right pricing for you.