A Story in Every Scent.

Ruth+Bo is more than a fragrance brand—it’s a tribute to the moments that shape us, the stories that stay with us, and the legacies we leave behind. Because the best fragrances aren’t just smelled. They’re remembered.

Welcome to Ruth+Bo.

Scent is memory.

If you would, close your eyes and imagine your grandma's living room, perhaps long gone.

You may not be able to describe it perfectly, but if you smelled it, you’d be there in an instant. Scent is a time machine. It takes us back to people, places, and moments with remarkable clarity.

At Ruth+Bo, we hope to craft fine fragrances that do more than smell good—they invite us to remember.

Rooted in Legacy.

The Ruth+Bo namesake is a tribute to the story of Ruth and Boaz. In the book of Ruth, we see the beauty of faithfulness, the power of providence, and even the role of fragrance in moments of significance.

"Put on perfume and dress in your nicest clothes. Then go to the threshing floor, but don’t let Boaz see you until he has finished eating." -Ruth 3:3

Thoughtfully Made, Honestly Crafted.

What goes on your skin matters. That’s why every Ruth+Bo fragrance is:

  • Paraben-free & Phthalate-free – No unnecessary additives, just clean, high-quality ingredients.
  • Cruelty-free & Vegan – Never tested on animals, never made with animal by-products.
  • Made in the USA and Mexico – Crafted with care, integrity, and timeless appeal.